SEO Fundamentals: Leveraging Link Building and Social Media for Ecommerce

Building links and getting people to your ecommerce content can be challenging but with a little creativity you can find some very valuable opportunities that will help out the search engines as well as your visitors.

First and foremost, make sure you are taking time to create really good content. Anything you can do to help show how product solves the problem of consumers is going to be a good thing. And it becomes a lot more sharable than just another product name and description page. Over and above videos and diagrams and things like that, there a few ways to spruce up your product pages even more.

With a little work, some outbox thinking and with a good programmer, you can come up with interactive features that can help customers really understand your products. Think of those clothing websites that allow you to put together an entire wardrobe thorough a drag and drop interface or home decor stores that allow you to plan out and generate your dream kitchen or living room. Whatever you are selling, these kind of useful features are the kind of things people blog about, link to and share with their social networks.

Another thing to remember is that investing in high quality unique images of the products you are selling is something that will pay off in long run. Blogs and image based social networks are filled with users willing to share quality, beautiful and interesting images associated with your products. Take time to produce and promote professional high quality unique images and you will be in a good position to garner more links back to your content. At the end of the day don’t forget about your customers and remember they love a good deal. Free stuff, giveaways, discounts and special offers are the kinds of things that get shared around the Internet and can spread out like a wild fire.

You might feature a section on your site that shows yours current deals and coupons or you might run a contest or sweep stake or even have a crazy deal of the day page that offers a lost leader but gets people talking about you. You might break even or even lose a bit on your promotion but think of it as it as a investing in all of the links, the blogger attention and social media buzz that will find you new customers and what the search engines love.

And last don’t forget to let your users generate some content for you, whether it is product reviews you ask for and follow up emails after a purchase, testimonials or social media integration. Making it easy for your users to share their experiences leads to lot of potential links sharing and user generating content that can help future customers make the decision buy from you instead of your competition.

Well adding a standard social media sharing and liking buttons to your product pages is a must, You might also think about providing ‘save to my wish list’ or ‘share with my friend’ functionality that can spread the word and keep people coming back. In short, don’t be another boring ecommerce site with boring product pages; there are plenty of those out there already. Instead go another extra mile to produce truly useful and engaging contents that excites your users and has the potential to gain links to social media shares. Get creative, take time to think about your audience and what can be really useful to them and then take the time create the right effective content to meet those needs.

About Author: Sadhiv Mahandru has been involved in online marketing for over a decade covering PPC, Affiliate Marketing, SEO , Content Creation and also creating effective websites. Specialising in SEO Manchester UK and you can learn more about Internet Marketing and SEO by reading my own blog which is updated frequently.